A fascinating insight into the business sale process. Everyone who owns a business must read this so they are better prepared when they finally do choose to exit.

The tips and the hints chapter is a gold mine!


I can think of a handful of people who own a business (either their own making or from inheritance), but are preventing the business to improve let alone grow. They should really read this book. This would give them an insight as to what to do, and how fast for the better of the business and its people: step down and let professionals run it.
Very good read. Pass the word.


Important and timely. With many people having started their own businesses in the recent past as the economy has changed, this guide helps them start with the end in mind. Really well written, understandable and comprehensive.

Paul Marshall

I'll confess that I'm not a business owner but I'm interested in all things business and entrepreneurship. I half expected 'How to Sell A Business' to be a diary of an owner going through the process of selling a business, but instead it was a useful, practical guide which would help business owners avoid the pitfalls during their business sale (especially for the first time!). I especially liked the tips throughout the book which are more like shortcuts - either things to avoid or get done. Just reading those 3 pages of tips (because they are collated together in a section towards the end of the book) helped me understand the process so much better. I guess the best things about books like this is the ability to directly benefit from the good and bad experiences of others. Reading this book makes me want to have a business to sell 🙂

Kim Brown

I had the privilege of working with Joanna Miller on this excellent book. Joanna and I met at a business club and both had similar stories to swap about exiting our businesses. I was lucky because I went through a management buyout making the process slightly less painful. Reading, helping with edits and reviewing 'How To Sell A Business' enlightened me to the sheer complexities of completing a trade sale. Starting a business is insane and I now believe selling one is just as crazy - it's all about juggling a million balls hoping that none will drop. With Joanna's book there's a treasure trove of tips, experiences and explanations as to how the process proceeds. After reading this excellent guide business owners will be far more prepared for the business sale journey.

Important note, however....this book isn't for the small business going through a DIY sale or placing it on an online portal. This book is for any business owner that is or will be instructing a team - a business sale broker, solicitor, accountant, tax advisers and so forth. The cost of the book will be reimbursed over and over.

Impartial observer

This book is well laid-out and full of good advice - in fact, not just when it comes to selling, but as a way to think about the structure and strategy of your business.

As a business owner, I am not ready to sell just yet, but I am looking at an exit strategy as part of my 5-year plan. The book has given me some real food for thought about the direction I take the business to ultimately make it more appealing to potential investors. Not only that, but a lot of the tips about how to structure and present your business are not just valuable when it comes to selling, but as a great framework on how to think about your business right now. For example, looking at different views of the financials really helps to understand where the value lies in your business.

I would strongly recommend this book to anyone who owns a business, is thinking of setting up a business, or who is simply interested in business - a great read!


An interesting read and one I wish I had read prior to trying to sell my business 3 years ago. I made the mistake of going online and finding a 'broker' who managed to take a nice fee, provide almost no advice and then spend his life acting like an estate agent, I guess that is what they were in reality. Had I read this book, I would have gone about the process completely differently and even have made a success of the sale. It is clearly written and concise, a pleasure, well as much as any business book really is, to read!


If you are someone who plans to exit the business in a few years time and are thinking of having a structured plan in place so you can reap the dividends of your passion while ensuring the longevity of your business post your exit this is a must read for you. The author draws heavily on her own experience so it just feels like you are speaking to some one who has just gone through the same emotions as you and is now available to provide you one to one advice.

Rebecca Moss

`How To Sell A Business' is a very well-written easy-to-consume book that every business owner should read. Most of the worries, questions and concerns that business owners have are covered in the book. I loved all the great tips. I also think the supporting website is excellent.

Schwarzer Gürtel

As a business consultant, I am always looking to learn new techniques and expand my business knowledge. So when a colleague recommended this book, I ordered one straight away.

I'm pleased to say that I wasn't disappointed - such a fascinating insight into almost everything you can possibly think of about selling a business - and I love the way the book leads you through the whole process. Even as a seasoned professional, I learnt a lot of useful tips, which I have been able to share with my clients - in fact they were so impressed, they bought their own copies too!

This is a must-have for any business professional!


twitterI liked the recognition that other parties have different agendas even though they're working for you.


A must read for anyone remotely thinking of selling their UK business!

This book has been a godsend! We haven't successfully completed the sale process yet however this book has saved us time, money and seriously reduced the amount of stress we would have had otherwise. I didn't know how much work was involved in selling - thankfully a friend recommended this book and I will recommend it too!

Anna Smith

Overall - Great stuff!

Would have loved something like this before we came to sell.

Jim Gant